AI Training for Marketing Teams
Workshops on image generation, video generation, content creation, SEO and AI search optimisation
We understand the challenge marketing leaders face: your team is already overloaded with day-to-day tasks, while the pressure to improve efficiency continues to grow. You do not have time to test dozens of AI tools just to find out which ones actually work for your organisation.
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Your marketing team does not have time to experiment with AI tools
We know what works in practice
We work with image generation, video generation, content production, SEO and AI search optimisation every day. This is why our workshops do not give your team theoretical AI concepts or endless lists of tools. We focus on the small number of solutions we already use successfully in real client work.
If your team has a specific marketing task that comes up again and again, you do not have to build the entire process through trial and error. We create and test a practical starting solution, then train your team to use it independently.
THE PROCESS
Your team is already stretched. There is no time to play around.
Instead of spending weeks testing tools and experimenting with prompts, leave the groundwork to us. We bring the methods that have already proved effective.
Selecting the most suitable tools.
Testing prompts, tools and possible approaches.
Building workflows and identifying automation opportunities.
Handing over the best solution and teaching the team to use it.
Flexible training formats
Training can be delivered online or in person. It can range from a one-day session at your company’s office to a multi-session development programme. We select the most appropriate format together, based on your team’s needs and objectives.
The next step is to discuss your requirements. I will then recommend a completely tailored AI learning path for your team.
Knowledge your team can actually use
The market is full of self-proclaimed AI experts teaching theoretical presentations and demo examples pieced together from YouTube videos.
Our work is backed by thousands of hours of hands-on experience, from early experimentation to complex live client projects. We use professional tools and only teach methods that have already worked for us in practice.
Organisations we’ve worked with
SPECIFIC TOPICS, REAL TASKS
What can we teach your marketing team?
Before the training, we discuss the team’s main responsibilities and recurring tasks. This allows us to arrive fully prepared with examples tailored to your company.
Image generation
Creating product and campaign images, producing social media assets and maintaining visual consistency.
Producing images at scale with quality control; turning one master visual into multilingual variations; and creating seasonal or audience-specific campaign assets.
Building complete workflows in Magnific or Higgsfield and setting up collaborative environments suitable for marketing teams.
Video generation
Short-form social videos, moving content created from still images, and product or campaign animations. We practise fast, repeatable workflows that the marketing team can use independently in everyday content production.
This module focuses on short-form formats that can realistically be produced in house. More complex brand films and commercials are covered by our separate AI video production service.
SEO and AI-powered search
Keyword and topic research, search intent, content planning, AI-assisted copy development and content structuring. The aim is to make your organisation’s expertise easier to find and understand in both Google and AI-powered search platforms.
AI Training Packages for Marketing Teams
Does your team need knowledge – or a ready-to-use solution?
Not every situation requires custom development. If the team is missing the right knowledge and practical experience, we build the engagement around training. If the real problem is a recurring marketing task, we first develop a working solution and then train the team to use it.
AI Workshop Package
Practical AI training for marketing teamsWe teach your team how to use specific tools for real marketing purposes, from foundational skills to advanced workflows:
- ChatGPT and Claude: building custom assistants;
- data collection and competitor analysis;
- creative generation: professional images and videos;
- AI search optimisation: preparing your content for the future of search.
AI Solution Package
A ready-to-use AI solution with team trainingYou show us how your team currently works, which activities consume the most time, what source materials are available and what result you need to achieve. We then design, build and test a practical solution using real examples from your workflow.
- image and video generation;
- faster content creation;
- building AI agents and custom assistants;
- other tailored marketing solutions.
Training is available in English and Hungarian. Online sessions can be delivered worldwide, while in-person workshops are available in Hungary and elsewhere in Europe by prior arrangement.
YOUR TRAINER
Edina Pásti
Edina Pásti is an economist, generative AI expert and Managing Director of Just Bee Digital. She combines more than 15 years of process-driven experience in multinational organisations with hands-on expertise in applying AI to marketing.
She works with corporate teams using their own processes, tasks and materials, delivering training in both Hungarian and English.
Take the first step towards change – book your free consultation!
Request a free consultation so we can assess your needs and prepare a tailored proposal. No two organisations are exactly alike, so the training package will be designed specifically for your team. Prefer email? Contact me at: hello@justbeedigital.com